Roblox is the largest metaverse platforms in the world. Its user base has continued growing since its IPO in March 2021. With an estimated 380 million monthly active users, Roblox is incredibly large. However, it often flies below the radar of major brands due to its gamified nature and its popularity among Gen Z and the younger demographic. 

However, the sheer numbers that Roblox provides should not be under-estimated. It is a platform that every brand needs to keep on their sight and have a strategic plan on how to activate it.

For example, with our Roblox game, we managed to get 10+ million views in just under 2 months with only a $500 marketing budget. Our game was pretty good, but still, there is no other platform out there that would be able to give you such visibility, regardless of the quality of the content. Feel free to read our Roblox game case study.

The question, therefore, is not whether a brand should invest in Roblox, it is more of a question of when does a brand invest into Roblox. 

Once a brand decides to take the leap, it is important to know how to find their targeted audience and create a game tailored to them, because only a game truly tailored to the audience will fulfill the full potential that Roblox can offer. 

If you would like to know more or have a conversation about creating your own branded experience on Roblox, reach out to us or check out our Roblox services page.

Daily active users

Daily active users (DAU) - Q4 2024 - 88.9 Million

Through the last 6 quarters Roblox has seen steady growth in daily user numbers. This is impressive, considering that their age demographics seem to be skewing more and more towards users older than 13 years old, which means they have managed to motivate them to still log in on a daily basis. On a monthly basis, Roblox boasts an estimated 380 million MAU, which is very impressive and is also increasing.

Roblox users by age group

The high percentage of users over 13 aligns with the platform’s recent focus on expanding its appeal to older demographics, introducing more complex experiences and tools for advanced creators. Conversely, the significant proportion of users under 13 highlights Roblox's enduring popularity as a family-friendly gaming platform. These Roblox demographics statistics are valuable for developers and brands looking to target specific age groups with tailored content and experiences. The inclusion of an "Unknown" category, while minimal, serves as a reminder of the importance of understanding user demographics for designing effective strategies. Overall, the chart encapsulates the dynamic and evolving nature of Roblox’s user base.

Roblox users by age: 39.1% are 13 years old or younger, 60% are older than 13 years, 0.9% are of an unknown age.

In recent years Roblox has seen their audience get older, which is great news, because it means that the platform, originally developed for children, is very sticky and users do not abandon it once they get older. This is also great news for brands, as the users on Roblox will have more purchasing power as time goes by. 

Roblox users by location

These Roblox demographics statistics underscore the platform’s global appeal and its ability to cater to culturally diverse audiences. The high percentage of APAC users aligns with broader trends of gaming growth in the region, while Europe and North America continue to be significant contributors to the user base. The “Rest of the World” category indicates opportunities for expansion into underrepresented regions, which could further diversify the platform's audience.

This regional analysis provides key insights for developers and marketers aiming to localize content or tailor experiences to specific markets. By understanding these Roblox demographics statistics, stakeholders can better align their strategies to engage users effectively across various regions, ensuring the platform's continued global success.

Roblox users based on geographical dispersion:

• 35.7% Asia and Pacific

• 20.9% Europe

• 19% United States and Canada

• 24.3% Rest of the World

We can see that the number of users on Roblox has become so large that it starts to correlate with the population numbers on most continents. Despite this, we can still see more developed areas such as Europe and North America performing better due to easier access to technology. Roblox has invested heavily into ease of use and accessibility. Due to being available on most platforms, from mobile to VR and their games not having a high graphical fidelity, Roblox can be enjoyed even in areas with limited access to technology and internet infrastructure. 

In the future, as more users join the platform, we can expect a further “globalization” trend to occur and for most geographies to come closer to their share in world population.

Roblox users by gender

These Roblox demographics statistics showcase the platform's wide-ranging appeal across genders, making it a versatile space for creativity and social interaction. The relatively even distribution between male and female users emphasizes Roblox’s success in providing engaging content that resonates across diverse demographics. The inclusion of the “Unknown” category highlights the platform’s user privacy policies and underscores the importance of understanding audience diversity.

For developers, marketers, and content creators, these Roblox demographics statistics are instrumental in tailoring experiences and strategies that cater to the platform's gender distribution. The data reflects Roblox’s ability to create a balanced and inclusive environment, making it a key player in the global gaming landscape. This gender-based analysis offers valuable guidance for designing content that appeals to a broad and diverse audience.

Gender breakdown of Roblox users: 

• 51% male

• 44% female

• 5% unknown

Roblox stands out among metaverse and gaming platforms in their relatively equal gender split. Although the numbers skew slightly towards male, this is still much more equal than on any gaming or metaverse platform such as fortnite or minecraft. 

The 5% unknown gender data could also be connected with the “non-binary” trend which is more popular among the teenage girl population, which would make the demographics even more equal in terms of gender.

Overall, Roblox offers great opportunities if you want to target a mix of both genders. If you want to target just one gender, you can also easily create an experience tailored to that one gender and promote it to this segment.