SAVAGE X FENTY AR CONCEPT
SAVAGE X FENTI QR-ACTIVATED AR EXPERIENCE
We had the privilege to work with the Rihanna’s fashion label, Savage X Fenty on the designing of an AR-based marketing concept. With such a high-profile brand, it was an amazing opportunity to work on a project within the Fashion industry. It was a great chance for us to embrace our creative sides and make something brilliant.
Intended as a conceptual experience, this work highlighted to the client the clear opportunity that Savage X Fenty has to capture their audience. With enchanting visuals showing a range of products and styles to the audience, it was a great way for the brand to communicate its amazing offerings with its audience in a unique way.
The audience is able to enjoy this experience when they scanned a QR code found on the fashion brands promotional cards. Once activated, the AR experience opens up within the camera lens. The audience will then be greeted by a 3D model of Rihanna with a virtual card wishing one a happy valentines.
As a concept, the client loved it. It highlighted the clear potential for the brand to reach out to their audience in personal, unique way.
For users, accessing an app or Web AR experience with a QR-code is really easy. Just scan a QR code with your phone, and the rest is taken care of.
If you would like to hear more about how QR-code based Augmented Reality can work for you, get in touch!