Blog
In this article we will explore who are the best Augmented Reality companies in 2025. The list was created based on a thorough analysis of the industry. The list includes bespoke agencies as well as major platforms.
Table of contents
Methodology
Best Augmented Reality Companies in 2025
Conclusion
Key Takeaways
Takeaway Reality
Niantic
Snap
Meta
Xreal
Delta Reality
Magic Leap
Methodology and introduction
The year 2025 is poised to be a transformative one for Augmented Reality. From Android XR taking on Meta, to the rumours that Meta’s Ray-Ban’s will finally be getting AR capabilities, there is much to look forward to during 2025. At Takeaway Reality, we are committed not only to excelling as Augmented Reality developers but also to serving as VR consultants. This dual role keeps us engaged with the latest advancements, trends, and innovations in the VR ecosystem. Recognising the importance of sharing knowledge, we’ve taken it upon ourselves to spotlight the companies we believe are leading the charge in shaping the future of Augmented Reality in 2025.
Our selection process was both rigorous and impartial. We examined over 60 companies spanning diverse sectors, including Augmented Reality software development agencies, hardware and peripherals manufacturers, and game developers. From this extensive evaluation, we curated a list of standout organisations that represent the very best in the AR space. Importantly, the companies are presented in no particular order; comparing businesses with such varied specialties simply wouldn’t be fair due to their unique contributions.
This list celebrates the incredible diversity of the AR industry, featuring innovators from across the globe. To ensure fairness, we applied a comprehensive set of metrics to assess each company’s impact and achievements. You can explore these criteria below:
Awards and Recognitions
We assessed AR companies based on the most notable awards and accolades, such as the AIXR awards. Companies were evaluated on the recognitions they received in 2024 and 2025, reflecting their excellence within the industry.
Size
The size of the AR company is not only an indicator on how big their internal capabilities are, but also how large of an impact they might have on the industry.
Historical Importance
The augmented reality industry is constantly evolving, with companies often rising to prominence through groundbreaking innovations, only to be outpaced later—sometimes regaining their leadership. This dynamic nature is why we included companies that have played pivotal roles in shaping concepts like the metaverse or developing revolutionary hardware and games.
Creative Potential
We evaluated how diverse and unique each company’s work is across their projects, creating a “creative potential” index. This metric reflects our belief in their ability to deliver innovative and creative solutions to their clients.
Client Portfolio and Reputation
For agencies, we examined their reputation, the calibre of their clients, and the feedback or ratings those clients provided. This helped us gauge their standing and influence in the industry.
Innovation
Innovation was a key focus, with companies evaluated on the extent of their breakthroughs and advancements over the past one to two years. This criterion played a crucial role in our scoring process.
Cost-Effectiveness
Accessibility is a driving force in the success of AR. We considered how cost-effective these companies are, ensuring their solutions and services promote greater inclusivity in the market.
Ethical Practices
We examined ethical considerations, including the openness of ecosystems, treatment of developers and users, and the sourcing of labour and hardware. These factors are integral to a company's overall impact and reputation.
User Experience
User feedback was a critical criterion. For gaming companies, this included user reviews, while for agencies, client reviews provided insights into the quality of their services and products.
Technical Expertise
Technical prowess was a cornerstone of our evaluation. Our expert developers assessed companies based on their software and hardware, providing an informed, hands-on perspective of their capabilities.
Growth
We also considered each company’s growth trajectory over recent years, with particular emphasis on their progress and achievements during 2024 and 2025.
We have also compiled a list of the top VR development companies in 2025 as well as a list of the best VR companies and a list of the top metaverse development companies. These lists have all been created based on the same methodology and scoring system.
Best Augmented Reality Companies in 2025:
IMPORTANT NOTE: The order of the companies is random, one being at the top of the list does not mean it is better than another company on the list.
Takeaway Reality
Takeaway Reality (TAR) is an internationally acclaimed augmented reality development company. We have collaborated with prominent clients such as Microsoft, Ford, Peugeot, Best Buy, Citroen, Montreal Canadiens, and many others, creating custom projects tailored to their clients' needs.
One of the key factors that set TAR apart from other agencies is their ability to provide high-quality Augmented Reality consulting services in combination with development services. This comprehensive approach has enabled TAR to build lasting relationships with clients, who trust them to deliver outstanding results.
TAR's impressive track record over the past few years is marked by numerous recognitions, awards, and groundbreaking projects, which have contributed to the rapid growth of the company. TAR’s achievements have not gone unnoticed, as TAR has been honored by prestigious institutions such as AIXR and Clutch, recognizing them as one of the top AR developers globally. These accolades are a testament to TAR's commitment to excellence and their relentless pursuit of innovation.
Furthermore, TAR's dedication to staying at the forefront of technology trends means they are always exploring new ways to push the boundaries of what is possible in Augmented Reality. Their team of skilled professionals is continuously researching and implementing the latest advancements in VR technology, ensuring that their solutions are both cutting-edge and highly effective. This forward-thinking mindset has cemented TAR's reputation as a leader in the AR industry, capable of delivering innovative and impactful VR experiences.
In addition to their technical prowess, TAR places a strong emphasis on user experience, ensuring that their AR projects are not only functional but also intuitive and engaging. By prioritizing the end-user's experience, TAR ensures that their projects are well-received and widely adopted, further solidifying their position as a global leader in the AR development space.
In recognition of all this work, TAR was named among the best AR development agencies on most lists, including as well as receiving the prestigious Clutch and Manifest awards for being one of the best rated companies.
You can take a look at Takeaway Reality’s AR case studies here.Niantic
Niantic, Inc., founded in 2010 as an internal startup within Google, is a San Francisco-based software development company specializing in augmented reality (AR) mobile games. In 2015, Niantic became an independent entity.
Niantic's debut AR game, Ingress, launched in 2013, transformed real-world locations into a global game board, pioneering location-based gaming. The company's most renowned title, Pokémon Go, released in 2016, became a cultural phenomenon by blending AR technology with the beloved Pokémon franchise, encouraging millions worldwide to explore their surroundings.
Beyond gaming, Niantic has developed the Niantic Spatial Platform, a geospatial AI model that enhances spatial intelligence, enabling both people and machines to better understand and interact with the physical world. This platform supports hundreds of millions of users and is integrated with Unity AR Foundation, running on billions of iOS and Android devices.
They also own 8th wall, the most prominent platform used for creating webAR experiences. This is incredibly important, as the majority of branded XR experiences are webAR and as the 8th wall platform grows, more and more experiences will use the webAR architecture and will be powered by 8th wall.
With a commitment to innovation in AR and a portfolio of successful location-based games, Niantic continues to influence interactive mobile experiences, striving to bring people together through the seamless integration of the digital and physical worlds.Snap Inc.
Snap Inc. is the parent company behind the social media app Snapchat. They have been one of the most consistent innovators in the augmented reality space.
They have 2 major contributions to the industry that resulted in them being included on this list. Firstly, their Snap AR division has been working hard on encouraging creators to create and post AR filters called lenses on snapchat.
Central to this initiative is Lens Studio, a robust desktop application that facilitates the creation of AR content, enabling over 375,000 creators to develop more than 4 million Lenses to date.These Lenses, accessible via Snapchat, Snap Camera, and Spectacles, have garnered trillions of views, underscoring Snap AR's extensive reach and influence.
Apart from Lenses, snapchat has revealed their spectacles, a unique and innovative AR glasses product which runs on their own operating system. The AR glasses are quite capable and it will be interesting to see the ecosystem that develops around them.
Snap Inc. represents a mix of innovation both in the hardware and software field and is a true leader in the industry.Meta
Meta is one of the most obvious choices for this list, as a proven industry leader in both the AR and VR industry, they have lead the charge with their Mixed Reality headsets such as the Quest 2, Quest 3 and Quest Pro, as well as with their Meta Ray Ban glasses, which are preparing the market for the introduction of augmented reality glasses.
One of the most interesting aspects of what Meta is doing in the augmented reality space is Project Orion. These AR glasses were showcased during their 2024 Meta Connect conference and include unprecedented AR features and capabilities.
Although the technology inside the Orion glasses is currently very expensive, and as such, not ready for the mass market, the capabilities of the glasses are truly incredible and give Meta an important competitive edge over any potential in the augmented reality development space.
Previously, they were also leaders in the social media AR space with their Spark Studio platform for creating Instagram and Facebook filters. However, the company has discontinued this platform in 2024.XREAL
XREAL, formerly known as Nreal, is a leading developer of augmented reality (AR) technology, specializing in lightweight, consumer-friendly AR glasses. Their flagship products, the XREAL Air and XREAL Light, offer immersive experiences by seamlessly blending digital content with the physical world. These devices are designed for comfort and portability, making AR accessible for everyday use.
The main thing that makes XREAL stand out is the fact that, unlike any other manufacturer on this list, they have already released multiple generations of small-frame augmented reality glasses.In December 2024, XREAL announced the Xreal One and Xreal One Pro AR glasses, featuring their proprietary X1 spatial computing chip, further advancing the capabilities of wearable AR technology.
Another interesting element is Google’s announcement that XREAL will be producing the world’s first augmented reality glasses on the new AndroidXR platform.Delta Reality
Delta Reality, a Croatian company, excels in crafting innovative Extended Reality (XR) solutions, encompassing virtual reality (VR), augmented reality (AR), and mixed reality (MR). With a talented team of over 30 professionals, they are dedicated to redefining the possibilities of XR technology to create immersive experiences that drive business success.
Their services span multiple industries, including training and education, product presentations, museum and visitor engagement, and custom XR applications. A standout project is the Frauscher Learning Academy, where Delta Reality developed VR-based training modules for railway engineers, enhancing skill development and retention through immersive learning environments.
Delta Reality's commitment to excellence and innovation has been recognized globally, earning accolades such as the Red Dot 2023 Nomination for Design Concept and the Auggie Awards 2023 for Best Art or Film.
By integrating advanced technology with a thorough understanding of client objectives, Delta Reality delivers tailored XR solutions that not only meet unique needs but also inspire and engage audiences. Their work transforms how businesses operate and connect with their users, setting a benchmark in the XR industry.Magic Leap
Magic Leap, founded in 2010 by Rony Abovitz, is an American technology company specializing in augmented reality (AR) solutions. Headquartered in Plantation, Florida, the company has developed innovative AR headsets that seamlessly integrate digital content with the physical world.
While their initial product was focused on the consumer market, the company has since pivoted into producing headsets aimed at industrial use with their flagship product, Magic Leap 2
The Magic Leap is a lightweight, see-through AR headset designed for enterprise applications, offering enhanced optics and immersive experiences.Magic Leap has secured substantial investments, including Google and Alibaba Group, raising over $2.6 billion to date.
In May 2024, Magic Leap announced a partnership with Google to advance the potential of extended reality (XR) technologies, aiming to further innovate in the AR space.
Overall, the technology inside the Magic Leap headsets is still impressive and it is our opinion that the company has a lot of potential to reshape the industry.
Conclusion
While there are a lot of impressive companies within the AR space, we believe that the 7 companies featured in this article truly deserve to be called the best augmented reality companies of 2025.
The combination of innovation, creativity, and industry-wide acclaim made these companies the best that the industry has to offer.
From Meta and Snap creating AR platforms to amazing hardware such as project Orion and Snapchat spectacles, there is a lot to look forward to in the industry in 2025. The emergence of AndroidXR might also prove to be an interesting development due to the landscape finally having 3 competing operating systems with Apple, Google and Meta going into the race.
Overall, it will be interesting to see how the space develops and you can be certain that TAR’s consultants will be on top of all the latest developments to ensure that our developers can bring you cutting-edge augmented reality experiences in 2025.
At Takeaway Reality, we are committed to creating world-class AR experiences, if you would like to talk about how your business can benefit from creating world-class augmented reality experiences, do not hesitate to contact us.
Frequently Asked Questions
Is there something related to this case study on your mind? Take a look at some of the questions we think might interest you!
Can't find the question you are looking for?
Send us a message and we'll get back to you as soon as possible!
Latest
Take a look at our related articles
Send us a message and expect our reply as soon as possible!
