OILERS X FORD AR INSTAGRAM FILTER
EDMONTON OILERS X FORD AR INSTAGRAM FILTER
A chance for Ford and the Edmonton Oilers to show off their grand partnership, TAR developed an awesome Instagram filter that allowed Oilers fans to show off their ‘Game Face’ on social media. The filter gave fans an AR makeover, plastering them in the team colours. An experience that no true Oilers fan could resist.
Whether the the fan is watching the game at home, at the Rogers Place or enjoying a walking tour of Moskow, they will have no trouble expressing their support for the Oilers with this simple, efficacious bit of AR-magic!
Understanding the importance of partnership marketing, we jumped at this opportunity to establish the alliance of the brands in a fun, engaging way for the Oilers fans. Using Spark AR, we were able to carry out facial segmentation and mapping, allowing the fans to look their absolute best in the Oilers get-up.
The client was over the moon. It was the perfect way for fans to get to know the alliance between the Automobile Giant and the Oilers. The Oilers fans can sleep soundly knowing that Ford is alongside them, rooting for ‘The Oil’!
The beauty of Brand filtering goes far beyond what is seen in the lens. It is a great opportunity for brands to expand the brands traffic organically. Even those non-associated with the brand can expect to encounter the filter, thus meaning that the brand expands its reach. Even better, those that do share the filter become ambassadors for the brand. It is by harnessing the power of this AR-based technology that companies can truly broaden their exposure. We expect great virality from this work.